General Idea



Artist collective General Idea was formed in 1969 by artists AA Bronson, Felix Partz, and Jorge Zontal.

Over their prolific 25 career together (before artists Partz and Zontal lost their lives to AIDS), the artists were exhibited extensively in solo exhibits predominately across North America and Europe, while also representing Canada in Venice Biennales and Documenta in Kassel Germany.

General Idea worked with multiple artistic platforms for creating and disseminating art, from print media and photography, sculpture, video, performance, installation, and much more. Their socially charged themes were often focused on counter-pop-culture and the effects of audience consumption and media on culture, before shifting in the late 1980’s to focus their art on the prevalent AIDS epidemic.

General Idea continues to be exhibited internationally by artist, writer, and curator AA Bronson, who lives and works between Toronto and Berlin. Bronson has received many prestigious awards on behalf of his contributions to Canadian art and culture including the Governor General’s Award for Visual and Media Arts, The Order of Canada, and was named Chavalier de l’ordre des Arts et des Lettres by the minister of Culture and Communications for France.

General Idea is participating in the Vancouver Biennale exhibition “This Is Not America” curated by Jeffrey Uslip.

Photo Credit:

P is for Poodle, 1983/89
© The Estate of General Idea
Courtesy of The Estate of General Idea and Mitchell-Innes & Nash, NY


External Links

Like what you see?