Hold That Thought
Kelly Mark, Canada
Hold that Thought is a work in neon with programmed failure units by Toronto based multimedia artist Kelly Mark. This site specific work was first exhibited in the Nuit Blanche Festival in 2006 where it was installed on the front facade of the Church of the Redeemer at Bloor & Avenue Road in downtown Toronto. Several of the letters were programmed to fail or sputter (flicker on and off) at random intervals.
The artist imagined this New Media installation installed at a street intersection or a busy public area of the city, a hectic place where people might be encouraged to pause. This sign asks us to stop, slow down our minds, think and “hold the thought” even if for only a moment out of our busy day. The temporal nature of this fleeting moment becomes a unique and personal experience for each viewer.