5 things you need to know about Alfredo Jaar’s A Logo for America at the Vancouver Biennale

Thursday July 12th, 2018

Look up, way up, at Robson and Granville Streets and you’ll see a digital billboard that doesn’t quite fit in with the logos and brand names that surround it. In the first frame of the animated installation, the words “This Is Not America” are superimposed over a map of the United States. In the next frame, the text “This is Not America’s Flag” runs over the stars and stripes; and then, in the last image, the single word “AMERICA” finds its “R” replaced by an image of the North and South American continents joined together.

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