Los Angeles-based New Media artist Joe Sola created this fluorescent light installation “Joe Sola is Making Art” which is both tongue-in-cheek, part wry humour and part serious social commentary.

The work places the artist in a box which chronicles his time making art.

The work, which could be called “switching art making on and off”, draws attention to the celebrity status, hungry for the limelight, forced self-promotion inherent in the contemporary art scene.

The piece makes visible the idea that making art is a job, which is to “make art” and that it is also a performance, with the artist being “on and off”.

Joe Sola is captivated by ideas of identity politics.  This work addresses the absurdity of celebrity status and how it influences contemporary culture.

Joe Sola’s recent works including a wide range of artistic contemporary mediums: video, performance, installation, as well as watercolour and drawings.

Joe Sola’ work has been exhibited internationally in Mexico, England, Switzerland, Spain and Cuba.